on Oct 1, 2024
by Gnosis
in Native
We're thrilled to announce the launch of our new brand identity and website at gnosis.io!
Last year, we announced the Gnosis 3.0 roadmap. Today, our new brand direction reflects our commitment to building infrastructure and products for the open internet, powered by full stack decentralization.
After years of building Web3 infrastructure, Gnosis is expanding its focus on creating applications that bring real value to everyday users.
We're bridging the gap between battle tested decentralized infra and consumer-friendly products. With our track record and deep ecosystem knowledge, we're uniquely positioned to lead Web3 into its next era of widespread adoption.
Gnosis is a vibrant ecosystem. Previously, associated products like Gnosis Pay, Metri, Circles, and Hashi maintained their own, separate channels of communication.
While product teams will continue to drive their comms, gnosis.io brings everything together under one roof, giving Gnosis a clear and cohesive narrative.
Gnosis Studios is where Gnosis incubates and scales applications for a decentralized future. It's where our suite of products live.
Gnosis Labs is where ideas take shape and innovation begins. As the experimental hub of Gnosis, we explore cutting-edge concepts, iterating and testing before deciding what works and is ready for production.
With a strong focus on AI-driven projects, Gnosis Labs is dedicated to generating breakthroughs that push the boundaries of decentralized technology and fuel the future of our ecosystem.
Gnosis Spinouts showcases the monumental accomplishments of Gnosis to date:
The Safe project (2018+) custodies $100 billion in assets, while the CoW Swap (2021+) is a cornerstone of decentralized finance and karpatkey manages $2+ billion DAO assets. 🦉 💪
The Gnosis Conditional framework powers the Polymarket prediction market platform, one of the most exciting consumer crypto applications in Web3.
The website introduces GnosisVC, a venture fund aimed deploying early capital in key projects in financial rails, decentralized infra and RWAs.
We also highlight Gnosis' past portfolio of 70+ investments in foundational Web3 projects like Succinct Labs, Centrifuge, Gelato Network and Autonolas.
Check out the list, and get in touch if you're looking for funding.
We worked with the fantastic design studio XXIX to communicate the Gnosis 3.0 vision while respecting our legacy.
Key highlights of brand work w/ XXIX:
🌐 Our new visual identity bridges the physical and digital worlds, symbolizing our role in transforming financial systems through robust infrastructure and powerful applications.
✍️ We've crafted a unique typographic system inspired by classic system typefaces, updated with contemporary stylings to reflect our blend of history and innovation.
🏳️🌈 Our new colors balance real-world tones with bold, tech-inspired accents, embodying our commitment to bridging traditional and cutting-edge technologies.
♾️ Each Gnosis sub-group maintains its individuality while staying true to our core identity. We've introduced subtle differentiations, including unique accent colors, to reflect each group's specific function and tone.
✨ We've developed a custom generative tool for treating still and moving images, inspired by early digital interfaces. Combined with a graphic technique reminiscent of command lines, this gives us a flexible toolkit for brand applications.
🌱 Our imagery draws from natural phenomena depicting branching, gradual evolution, and adaptive processes – all reflecting Gnosis' core organizing principles.
The new brand identity for Gnosis is more than a visual update; it's a reflection of our commitment to making economic participation accessible to all through Web3 technologies.
Visit our new website gnosis.io to explore how we're shaping the future of decentralized finance and beyond.
Join us in our mission to create a more inclusive digital economy!
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